Can you make the white color whiter?
I found this interesting article from InTouch, hope you enjoy it
Should I be on social media?
Should I be on social media?
What is social media?
Social media is about conversations, community, connecting with the audience and building relationships. It doesn’t only allow you to hear what people say about you, but enables you to respond. Listen first, speak second.

Let’s take a quick look at social media benefits,

Know your audience
First know your audience. Social media makes this possible, and easier with tools like facebook, intagram, twitter… It helps you to define your audience age gender, lifestyle, likes and dislikes and even their language. 

Chose your target audience
Facebook and Twitter for example are tools that allow you to communicate the right kind of audience. You can target them by their location, gender, language, age, interests.

Find new customers and increase your audience
Twitter for example is a social media network that allows you to locate your current customers or search for new customers. For example if you open a new fine dining restaurant in the city, through the geographic search that you’ve created you are capable to locate anyone tweeting about having a fine dining dinner within your area, after that you can start reaching them and inviting them to try, taste and enjoy your meals and gain an extra ordinary experience.

Getting feedback from your customers’ 
If you launch a new product and share it on social media, you’ll learn what your customers think of it and how they use it as well.

Fear of being attacked on social media?

Remember as a business on social media, from time to time, you will receive negative feedback. It happens to every business! On social media anyone, has the freedom to say what they want. But how you respond to them makes all the difference.
Even if your plan is not to connect in social media, risks still abound. You must be aware of what is being said to take action, because the conversation can happen without you. And remember your social media presence should always respond to the public in a positive manner.

The longer you wait, the more you have to lose. Social media marketing, can lead to more customers, more traffic, and more conversions, and its here to stay. If you’re interested in getting started but aren’t sure where to begin then #askintouch.

 

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