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Marketing and The Digital World
I found this interesting article from InTouch, hope you enjoy it
Happy Traffic
Happy Traffic
It’s 5pm, and the traffic is where it needs to be at this hour…Surrounding me! After working all day, I just want to get home already. My mind starts to ponder from the boredom I’m stuck in right now.
“I wish traffic did not exist.” I told myself. But wait…do I really wish that? My YouTube channel has as much traffic as I’m surrounded in. My tweets are going viral. My filtered Instagram pictures are being double-tapped more than a ‘derbake’. If this traffic didn’t exist, we wouldn’t be where we are today.
Looking around, seeing cars honking and beeping at each other, I quickly changed my frown into a smile. “We need this. We need traffic. We are addicted to it.”
Whoever isn’t taking advantage of the digital world needs to reconsider. Driving traffic online is the key to growing your business in ways you could never have before.

The best way to drive online traffic?
Whether you are a startup or an established company, you need to have a social media presence.    Social media is a great tool to drive traffic to your website, and driving traffic to your website is gain of money. With platforms such as Facebook and Twitter, you are not only spreading your message out to all the users who follow you, but you’re doing it whenever you want and however you want. Having full control over your marketing is crucial, and social media gives you the opportunity to track your efforts.
The success of it can be compared to a successful marriage. Having the right and ongoing dialog with your partner is important for a lasting relationship. The same applies to social media, which is the best way to drive traffic online – an ongoing dialog.
Even if you don’t own a business, social media has helped many people gain traffic online. Any individual can produce viral content. An eight year-old boy makes 1.3 million dollars a year by posting YouTube videos because he has 50 million views. 

Driving traffic through SEO
We live in a competitive world. It’s in our nature to compete and be on top. Your website, blog, or online store is also competing and whoever is on top of the search engine is getting more traffic. In today’s competitive market, SEO (search engine optimization) is more important than ever. Millions of users every day are online searching for questions and solutions to their problems. The majority of search engine users are more likely to click on the top 5 suggestions in the results page. SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
 
Next time you’re stuck in traffic, think about how important it can be and #Askintouch.
All you need is a creative idea, and the strategy to make it happen.
Can you see the happy traffic now?

 

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